Authenticity and outstanding content are frequently mentioned in social media marketing guides. However, attempting to create original content may not always provide positive results. In this blog post we will talk about the 6 mistakes of social media marketing.
There are so many social media pages with few followers and great content, these businesses could be doing everything right, and a few things wrong, these wrong things might just be the reason things are not working.
The 6 mistakes of social media marketing to avoid that always stalls business growth includes:
- Doing what everyone is doing.
- Assuming everyone is your audience
- Purchasing Followers
- Sharing content with irrelevant hashtags
- Not responding to comments
- Deleting negative comments
Doing what everyone is doing.
Many people who are just getting started with social media are simply following a guide rather than putting together a comprehensive social media marketing strategy that will work for them, a guide that works for Business A might not work for Business B.
It is important to understand your options in terms of social media and your business goals, this should be your first move. Once it is clarified it will be the driving force behind all you do.
Social media marketing without a strategy is like driving a car without knowing how much gas you have or where the road is heading, you should know who you’re talking to, how to promote your posts, and every next step.
Whenever you find a strategy guide, use that to build a social media strategy for your business promotion.
Assuming everyone is your audience
Knowing who you’re talking to is crucial to creating a successful strategy.
Most businesses tend to simplify their target audience to the extent where the simplifying distorts reality rather than aid comprehension. Yes, you should know your target audience and what triggers their engagement on social media for you to get them, but how do you find them?
This is where the Demographics and Psychographics model comes in. Demographics breaks down the population dynamics of your target audience as it tells you the age, gender, marital status, income rate, and education background of your target audience, while the psychographics breaks down the customer behavior of your target audience.
Not everyone online is your audience, a proper research and understanding on your brand consumption will expose the truth about your audience and where to find them.
Social Media algorithms makes it tempting to engage in purchasing followers for more page engagement, and most times individuals trust businesses with more followers than the quality of contents on the page, hence making it easy for business owners to indulge in purchasing followers.
However, the implication of purchasing followers is reduced engagement. Imagine a business page with 10,000 followers getting page engagement of less than 100, that’s really not encouraging.
Well, the algorithm shows content to at least 5% of your followers making it quite difficult to be found, so to be top in the mind of your followers you have to keep engaging, sharing relevant content, and maintaining status quo of the algorithm, so when you purchase followers, most of them click the follow button to fulfill all righteousness and have no business with your brand, hence are not interested in what you share.
Instead of purchasing followers it is best to encourage engagement, that way the algorithm understands that the page has relevant information for a particular audience, and shows the content to the audience.
Recall, we are still talking about the 6 mistakes of social media marketing and how to avoid them, the next points are very critical for algorithms to favor your page.
You must use hashtags if you want to gain awareness. Involve your brand in a popular conversation, and your account will be seen by hundreds of people. This may appear straightforward, but there is a significant disadvantage to be aware of.
Thousands of people will view your brand. If you make a mistake, it will be widely publicized. You won’t be entirely redeemed by deleting the post because it can still be seen in the site archive.
So during your hashtag research, it is important to keep in mind that using the wrong hashtag will send a wrong message to your audience, so always look out for hashtags that are relevant to your content.
Not all trends are relevant to your business, an understanding of this will help your brand awareness, when you share a content and use a wrong hashtag, you are sending a wrong message, so always keep your hashtag, clean, basic and relevant.
Not responding to comments
Increasing your engagement rates by having a lot of comments on your posts is one of the best strategies to make the Instagram algorithm like you. The same may be said for Facebook.
Leaving comments not only helps the algorithm, but it also helps you build relationships with your followers. They will like your brand more if they perceive that you care enough to respond to their comments.
So never leave a comment unanswered, rather apologize for response and push for engagement, you can even get them to speak more by asking questions about their response, that way, whenever you share a content, the algorithm will show it to them.
Deleting negative comments
You’ve probably seen a few brands respond to a critical comment by having a long and unpleasant argument, then deleting the entire thread.
This is the most insincere thing you could possibly do. When you receive an unfavorable criticism, you must demonstrate to your audience that you have nothing to hide.
If someone points out your flaws, thank them for their input and work on improving. Ignore them if they’re just being toxic. You don’t have to delete negative comments all the time, some of them help to improve your content development or meeting up your business goals.
These are some of the mistakes of social media marketing that could hurt your business, careers, or personal brand. Having a fair knowledge of them will help you and be better.
Because you have read up to this point, I will share two more bonus points for you. Being Boring and not showing a human face are also mistakes you should avoid when it comes to social media management.
One thing you have to remember is, it is called “Social” media for a reason, you have to be social, you have to be fun, people should be able to relate to you, your personality and your business, it shouldn’t always be about you, take out time to know your audience very well, ask them question, indulge in relevant trends, share your social life and business when it is time.
When you give your audience something to relate with they will remember you more, than when it is always business with you. That leads me to the final point. This is one of these 6 mistakes of social media marketing to avoid if you want to be an influencer.
Not showing your face
It is amazing to have stock photos that can help relate our content at all times, but it is best to humanize your brand.
Share most of your contents with a human face. It could be the face of the business owner or an ambassador, but always include the face of a real human so your customers can trust you.
Never leave all your business content to stock images or videos, your followers want to know you, meet you and trust you, this is why most influencers win the game, I am yet to see an influencer who became an influencer using stock photos, if you know any, kindly share with me in the comment section.
Building a social media presence isn’t easy, and these mistakes aren’t difficult to make—but they might be the end for your campaign. Keep these mistakes in mind when you make your plan, it is time to review your social media strategy for success!