If you are an aspiring digital marketer or you have started the career path, welcome. There isn’t a better time than now to begin. Though the truth they won’t tell you digital is, it is not as glamorous as it is painted, it’s often more technical and data-driven than we would care to admit. You won’t have to develop websites from scratch, but you will be communicating your marketing strategy to a team of developers or designers who have a responsibility for incorporating your recommendations. So, a basic knowledge of HTML and graphic design would help to make you stand out among the less technically minded candidates.
To kickstart your career in digital marketing you must build your mental capacity, and bear in mind the few things I want to talk about.
6 steps to kickstart your digital marketing career
1) Build the eagerness to learn
The digital marketing industry is fast-growing and highly competitive. It’s easy for businesses to differentiate between candidates who have the willingness to learn, and who goes with the flow. This industry requires individuals with the passion to learn, implement and a desire to succeed.
2) Always stay updated
You need to keep up with top industry news, this can be achieved by following major digital marketing sites and influential people on social media. The major players such as Google, Facebook and Twitter regularly tweak their paid advertising platforms and algorithms, you’re in for a wild ride if you don’t keep on top of the latest changes.
3) Do not ignore Networking
No one is an Isle of knowledge. Surround yourself with people more talented than yourself. The people you meet will be your ongoing support network when you run into problems, as well as help to open doors to opportunities you might not have otherwise found. Try as much as you can to attend industry meetups and conferences in your area to nurture relationships with other digital marketers and enhance your skillset through in-depth workshops and presentations.
4) Personal Projects
Before you apply for jobs, try out your own ideas and don’t just treat industry leaders’ opinions as gospel. Every digital marketer should have personal projects to test out theories, try their hand at multiple disciplines (SEO, PPC, Social Media, Content Marketing etc.) and be able to take accountability for the success or failure of a project. Apply for internships or work with a team so you can get the experience.
5) Build your personal brand
Fancy yourself as a digital marketing hotshot but you have no visible online presence. If you want to show to an employer that you can build their company’s visibility, then you need to show that you can firstly build your own personal brand. A strong online presence could potentially be the deciding factor between two candidates who have applied for the same position. Do not stay off social space and expect a miracle. Show up always.
6) Get certifications
Before you try to justify the practical knowledge, it is important that you earn a good number of certificates as that would go a long way to get the work out there before you even get to speak. Get Certifications and showcase them on your personal page or business page if you have.
There you go, all six steps you would need to stand out while you kickstart your digital marketing career, even as a beginner. Want to learn how to build an Online presence? Watch out for the next post and don’t forget to drop your questions if you have any also check us on Instagram