Social media is a powerful tool for small businesses to get their message out there, but it can also be difficult to maintain consistency. In this blog article, we will break down how to be consistent on social media as a small business. We’ve all seen the posts from businesses that seem like they’re just checking in every once in a while—and then we see them again after a few weeks, or even months.
It’s easy to get frustrated with your own business when things don’t go as planned (or expected) on social media. But what’s the best time for small business owners to be consistent about posting?
How to be consistent on social media as a small business.
It can be a struggle when starting out, you have to bear in mind that building a business online through social media, is a long term strategy and needs intentional commitment to make it work.
Figure out when you can commit to posting.
You don’t have to worry about posting every day, but you do need to commit to posting at least once a week—or better yet, twice. That’s the minimum number of posts that will keep your account active and engaged with your customers.
The best way to figure out when you can commit is by using scheduling tool at least. If there are days when it’s just too expensive or inconvenient for me (for example, I’m working on alot of projects), then we’ll make those exceptions in our schedule based on how much time each post takes up in terms of my own personal availability.
Know the best time to post.
Knowing when the best time to post is, is very crucial. It’s important to consider your audience, brand and goals before deciding on a schedule. You should also consider what other businesses are doing in your niche and how they’re performing as well as their content strategy.
If you want more followers or likes for your posts, then make sure that you only post during times when people are most likely online—like during work hours or on weekends.
There are many factors that go into deciding exactly when it’s best for you to post on social media:
Decide what you want to share with your audience.
Deciding what you want to share with your audience is the first step in creating a social media strategy.
If you don’t know who they are, how can they help you achieve your goals?
Do you want to grow an audience by posting content that appeals more broadly or by sharing only useful information?
What kinds of posts do people like seeing most often on their feeds right now (or last week)?
How about during the holidays: did anyone mention anything about gifts for kids or adults like this month when shopping around town?
Understanding your audience and their behaviour will help you determine what to share with your audience.
Have a plan for what to do when it’s time to post.
Having a plan for what to post is vital. Without one, you’ll likely be tempted to put random content out without any thought or intention behind it.
A good social media strategy should be simple: keep it simple and regular! If you want your posts to stick around, make sure they’re relevant and relevant-looking.
Keep in mind that the best way for small business owners like yourself, build their presence on social media is through consistency—and consistency comes from planning ahead of time.
That means using a calendar that tells you when certain events happen (like events related to your brand or products), so all of those posts can get scheduled accordingly before they happen so there’s no need for panic when someone asks about them later down the road (or worse yet—when things don’t go according as planned).
Social media isn’t just something where people share links; instead, it’s an opportunity for businesses like yours who have valuable information worth sharing with others who might find value in what they have too!
So if nothing else works out well enough within these platforms then perhaps try posting videos instead – particularly ones concerning customer service issues because those tend not only provide value but also help build trust among potential customers looking forward towards future purchases.”
Please;
- Don’t overcomplicate things.
- Don’t try to be too clever or funny.
- Try to be serious and keep the focus on your business instead of yourself (or other people).
- Don’t try for controversy or educational value; this will only detract from the actual content of your posts, which should be about what you do best as a business owner – providing customers with quality goods and services!
Consistency
Consistency is key to making sure your social media posts get attention from new and old followers alike.
First, consistency is a factor in engagement: if you’re constantly posting new things on your Facebook page, people will get bored and stop coming back. The same goes for Instagram and Twitter—if you only post once or twice per day, it can feel like you’re blowing off the people who follow you there.
Second, consistency builds trust with current followers who are invested in what brings value to their lives: if they see that the same thing has been posted on multiple platforms (like a blog post here or an article there), then they’ll know that whatever else happens during the day doesn’t affect their experience with what matters most (you).
Finally—and this may be easiest for small business owners to grasp—consistency shows potential new customers that your business have staying power as well!
Conclusion
Consistency is key to making sure your social media posts get attention from new and old followers alike.
It’s also important to remember that there are no rules when it comes to posting on social media. So feel free to experiment with different times of day and days of the week for your business promotions.